{"title":"HEADWEAR","description":"\u003cp\u003eAll of our Latest headwear drops! \u003c\/p\u003e","products":[{"product_id":"upside-down-nm-cream-red","title":"Upside DowNM Cream \u0026 Red","description":"\u003cp\u003eStand out with the BOLD twist on tradition. This 5-panel cap flips the script-Literally-with an upside-down New Mexico front hit in Puff Embroidered Letters. Made from a durable 80\/20 acrylic-wool blend, it's built for style and comfort. The bright red bill adds a pop of color that turns heads, the aztec printed underbill adds a hidden layer of detail. This is a Quality hat inside and out! \u003c\/p\u003e\n\u003cp\u003ePlease allow 3-5 Business days for us to ship products to you. \u003c\/p\u003e","brand":"19TWELVE.Life","offers":[{"title":"Default Title","offer_id":50836946649400,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/redandcreamfrontofhat.png?v=1772490029"},{"product_id":"upside-downm-turquoise-black","title":"Upside DowNM Turquoise \u0026 Black","description":"\u003cp\u003e\u003cstrong\u003eUPside DowNM Snapback\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eFlipped perspective. New Mexico state of mind.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe UPside DowNM snapback takes a bold approach—literally turning things upside down while keeping it rooted in the culture. Featuring raised front embroidery, the Zia symbol on the side, and a custom underbill pattern that speaks to the Southwest.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eAvailable in both colorways — camo\/black and black\/blue.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThis is a pre-order item. Please allow 2–3 weeks for production and delivery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eDetails: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eStructured snapback (one size fits most)\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRaised 3D embroidery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSide Zia symbol embroidery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCustom printed underbill\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable snap closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium build quality\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"19TWELVE.Life","offers":[{"title":"Default Title","offer_id":50843280605496,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/Turquoisefrontview.png?v=1758816956"},{"product_id":"chingonas-ponytail-cap","title":"CHINGONA'S PONYTAIL CAP","description":"\u003cp data-start=\"69\" data-end=\"372\"\u003eOur new Ponytail Caps are built for the mujeres who move different. Featuring an all-over art print inspired by cultura, color, and confidence, this piece blends street style with statement energy. From bold portraits and florals to layered graffiti textures and affirmations, every angle tells a story.\u003c\/p\u003e\n\u003cp data-start=\"374\" data-end=\"567\"\u003eDesigned with a criss-cross elastic back, this cap lets you rock a high ponytail, messy bun, or low pull-through with ease. No more smashing your style to fit the hat — this one moves with you.\u003c\/p\u003e\n\u003cp data-start=\"569\" data-end=\"581\"\u003e\u003cstrong data-start=\"569\" data-end=\"581\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"582\" data-end=\"750\"\u003e\n\u003cli data-start=\"582\" data-end=\"603\"\u003e\n\u003cp data-start=\"584\" data-end=\"603\"\u003eOne Size Fits All\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"604\" data-end=\"644\"\u003e\n\u003cp data-start=\"606\" data-end=\"644\"\u003eStretch criss-cross ponytail opening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"645\" data-end=\"682\"\u003e\n\u003cp data-start=\"647\" data-end=\"682\"\u003eUnstructured crown with curved brim\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"683\" data-end=\"717\"\u003e\n\u003cp data-start=\"685\" data-end=\"717\"\u003eFull sublimation artwork print\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"718\" data-end=\"750\"\u003e\n\u003cp data-start=\"720\" data-end=\"750\"\u003eLightweight, breathable feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"752\" data-end=\"887\"\u003eFor the chingonas who are always bold, sometimes cabronas, and never pendejas. ❤️\u003c\/p\u003e","brand":"19TWELVE.Life","offers":[{"title":"Default Title","offer_id":51795779649848,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/image3_1.jpg?v=1770952462"},{"product_id":"sasquatch-snapback","title":"SASQUATCH 7-Panel Snapback","description":"\u003cp data-start=\"0\" data-end=\"30\"\u003e\u003cstrong data-start=\"0\" data-end=\"30\"\u003eSASQUATCH 7-Panel Snapback\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"32\" data-end=\"54\"\u003eBuilt for the legends.\u003c\/p\u003e\n\u003cp data-start=\"56\" data-end=\"296\"\u003eThis 7-panel snapback features a bold rust orange and grey colorway that hits different in the desert sun. The structured front panel gives it that modern, high-profile look, while the contrast bill and top panel keep it clean and elevated.\u003c\/p\u003e\n\u003cp data-start=\"298\" data-end=\"500\"\u003eFront and center is our custom \u003cstrong data-start=\"329\" data-end=\"360\"\u003erubber Sasquatch logo patch\u003c\/strong\u003e, hand-stitched for durability and detail. The raised rubber texture adds depth and a premium finish that stands out without doing too much.\u003c\/p\u003e\n\u003cp data-start=\"502\" data-end=\"514\"\u003e\u003cstrong data-start=\"502\" data-end=\"514\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"515\" data-end=\"732\"\u003e\n\u003cli data-start=\"515\" data-end=\"543\"\u003e\n\u003cp data-start=\"517\" data-end=\"543\"\u003e7-panel structured crown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"544\" data-end=\"576\"\u003e\n\u003cp data-start=\"546\" data-end=\"576\"\u003eRust orange bill \u0026amp; top panel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"577\" data-end=\"621\"\u003e\n\u003cp data-start=\"579\" data-end=\"621\"\u003eCharcoal grey front and mesh side panels\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"622\" data-end=\"667\"\u003e\n\u003cp data-start=\"624\" data-end=\"667\"\u003eHand-stitched rubber Sasquatch logo patch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"668\" data-end=\"681\"\u003e\n\u003cp data-start=\"670\" data-end=\"681\"\u003eFlat bill\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"682\" data-end=\"710\"\u003e\n\u003cp data-start=\"684\" data-end=\"710\"\u003eClassic snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"711\" data-end=\"732\"\u003e\n\u003cp data-start=\"713\" data-end=\"732\"\u003eOne size fits most\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"19TWELVE.Life","offers":[{"title":"Default Title","offer_id":51848709505336,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/Photoroom_20260301_083843.jpg?v=1772487765"},{"product_id":"rustic-nuevo-mexico","title":"Nuevo México Dad Cap – Rust","description":"\u003cp data-start=\"0\" data-end=\"31\"\u003e\u003cstrong data-start=\"0\" data-end=\"31\"\u003eNuevo México Dad Cap – Rust\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"33\" data-end=\"55\"\u003eSimple. Clean. Rooted.\u003c\/p\u003e\n\u003cp data-start=\"57\" data-end=\"315\"\u003eThis rust-colored dad cap is built for everyday wear with a relaxed, broken-in feel from day one. Featuring our \u003cstrong data-start=\"169\" data-end=\"203\"\u003eNuevo México embroidered patch\u003c\/strong\u003e stitched front and center, it highlights the Sandias, desert sky tones, and that unmistakable Southwest energy.\u003c\/p\u003e\n\u003cp data-start=\"317\" data-end=\"518\"\u003eUnlike structured flat bills, this cap is \u003cstrong data-start=\"359\" data-end=\"375\"\u003eunstructured\u003c\/strong\u003e, meaning no bulky front panel. It naturally forms to your head for a comfortable, low-profile fit that looks effortless and feels even better.\u003c\/p\u003e\n\u003cp data-start=\"520\" data-end=\"532\"\u003e\u003cstrong data-start=\"520\" data-end=\"532\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"533\" data-end=\"723\"\u003e\n\u003cli data-start=\"533\" data-end=\"558\"\u003e\n\u003cp data-start=\"535\" data-end=\"558\"\u003eClassic rust colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"559\" data-end=\"594\"\u003e\n\u003cp data-start=\"561\" data-end=\"594\"\u003eUnstructured, low-profile crown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"595\" data-end=\"610\"\u003e\n\u003cp data-start=\"597\" data-end=\"610\"\u003eCurved bill\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"611\" data-end=\"663\"\u003e\n\u003cp data-start=\"613\" data-end=\"663\"\u003eNuevo México embroidered patch stitched on front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"664\" data-end=\"700\"\u003e\n\u003cp data-start=\"666\" data-end=\"700\"\u003eAdjustable buckle back enclosure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"701\" data-end=\"723\"\u003e\n\u003cp data-start=\"703\" data-end=\"723\"\u003eOne size fits most\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"19TWELVE.Life","offers":[{"title":"Default Title","offer_id":51848745746744,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/Photoroom_20260301_083656.jpg?v=1772488081"},{"product_id":"pink-hat","title":"Zia Dad Cap – Dusty Rose","description":"\u003cp data-start=\"0\" data-end=\"28\"\u003e\u003cstrong data-start=\"0\" data-end=\"28\"\u003eZia Dad Cap – Dusty Pink\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"30\" data-end=\"54\"\u003eSoft tone. Strong roots.\u003c\/p\u003e\n\u003cp data-start=\"56\" data-end=\"317\"\u003eThis dusty Rose dad cap carries the same relaxed fit as our rust version — clean, low-profile, and made to move with you. Featuring a stitched Zia patch on the front, it keeps things minimal while still representing New Mexico culture in a subtle, elevated way.\u003c\/p\u003e\n\u003cp data-start=\"319\" data-end=\"509\"\u003eBuilt unstructured, this hat has no stiff front panel, so it naturally forms to your head for that broken-in, comfortable feel right away. No bulk. No high crown. Just an easy, everyday fit.\u003c\/p\u003e\n\u003cp data-start=\"511\" data-end=\"523\"\u003e\u003cstrong data-start=\"511\" data-end=\"523\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"524\" data-end=\"691\"\u003e\n\u003cli data-start=\"524\" data-end=\"547\"\u003e\n\u003cp data-start=\"526\" data-end=\"547\"\u003eDusty Rose colorway\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"548\" data-end=\"583\"\u003e\n\u003cp data-start=\"550\" data-end=\"583\"\u003eUnstructured, low-profile crown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"584\" data-end=\"599\"\u003e\n\u003cp data-start=\"586\" data-end=\"599\"\u003eCurved bill\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"600\" data-end=\"631\"\u003e\n\u003cp data-start=\"602\" data-end=\"631\"\u003eStitched Zia patch on front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"632\" data-end=\"668\"\u003e\n\u003cp data-start=\"634\" data-end=\"668\"\u003eAdjustable buckle back enclosure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"669\" data-end=\"691\"\u003e\n\u003cp data-start=\"671\" data-end=\"691\"\u003eOne size fits most\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"693\" data-end=\"802\"\u003eLightweight, versatile, and easy to wear — this is the kind of hat you throw on daily and never get tired of.\u003c\/p\u003e","brand":"19TWELVE.Life","offers":[{"title":"Default Title","offer_id":51848758395192,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/Photoroom_20260301_082952.jpg?v=1772489530"},{"product_id":"zia-suede-hat","title":"Zia suede hat","description":"\u003cp data-start=\"0\" data-end=\"35\"\u003e\u003cstrong data-start=\"0\" data-end=\"35\"\u003eZia Suede Snapback – Since 1912\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"37\" data-end=\"316\"\u003eRooted in New Mexico tradition, the \u003cstrong data-start=\"73\" data-end=\"95\"\u003eZia Suede Snapback\u003c\/strong\u003e blends timeless style with elevated craftsmanship. This premium snapback features a \u003cstrong data-start=\"180\" data-end=\"199\"\u003erich suede bill\u003c\/strong\u003e that adds texture and depth, giving the hat a refined look while staying true to the rugged spirit of the Southwest.\u003c\/p\u003e\n\u003cp data-start=\"318\" data-end=\"617\"\u003eFront and center is a \u003cstrong data-start=\"340\" data-end=\"375\"\u003epuff embroidered Zia sun symbol\u003c\/strong\u003e, creating a bold dimensional finish that stands proud off the crown. On the side, \u003cstrong data-start=\"458\" data-end=\"489\"\u003e“Since 1912” is embroidered\u003c\/strong\u003e as a tribute to the year New Mexico became a state—honoring the heritage, culture, and pride that inspire everything we create.\u003c\/p\u003e\n\u003cp data-start=\"619\" data-end=\"834\"\u003eThis hat is \u003cstrong data-start=\"631\" data-end=\"691\"\u003especifically designed for people with smaller head sizes\u003c\/strong\u003e, making it a great fit for \u003cstrong\u003eSome Adults, Y\u003c\/strong\u003e\u003cstrong data-start=\"719\" data-end=\"764\"\u003eouth and Teens (approximately ages 6–15)\u003c\/strong\u003e while still maintaining the look and structure of a classic snapback.\u003c\/p\u003e\n\u003cp data-start=\"836\" data-end=\"980\"\u003eBuilt for everyday wear but designed to stand out, this snapback is a statement piece for those who carry New Mexico with them wherever they go.\u003c\/p\u003e\n\u003cp data-start=\"982\" data-end=\"993\"\u003e\u003cstrong data-start=\"982\" data-end=\"993\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"994\" data-end=\"1305\"\u003e\n\u003cli data-start=\"994\" data-end=\"1023\"\u003e\n\u003cp data-start=\"996\" data-end=\"1023\"\u003eStructured youth snapback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1024\" data-end=\"1069\"\u003e\n\u003cp data-start=\"1026\" data-end=\"1069\"\u003e\u003cstrong data-start=\"1026\" data-end=\"1040\"\u003eSuede bill\u003c\/strong\u003e for a rich textured finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1070\" data-end=\"1118\"\u003e\n\u003cp data-start=\"1072\" data-end=\"1118\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1103\"\u003e3D puff embroidered Zia sun\u003c\/strong\u003e on the front\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1119\" data-end=\"1184\"\u003e\n\u003cp data-start=\"1121\" data-end=\"1184\"\u003e\u003cstrong data-start=\"1121\" data-end=\"1153\"\u003e“Since 1912” side embroidery\u003c\/strong\u003e honoring New Mexico heritage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1185\" data-end=\"1251\"\u003e\n\u003cp data-start=\"1187\" data-end=\"1251\"\u003e\u003cstrong data-start=\"1187\" data-end=\"1217\"\u003eDesigned for smaller heads\u003c\/strong\u003e – ideal for youth ages \u003cstrong data-start=\"1241\" data-end=\"1249\"\u003e6–15\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1252\" data-end=\"1305\"\u003e\n\u003cp data-start=\"1254\" data-end=\"1305\"\u003eAdjustable snapback closure for a comfortable fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1307\" data-end=\"1357\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1307\" data-end=\"1357\" data-is-last-node=\"\"\u003e19TWELVE — Inspired by New Mexico. Since 1912.\u003c\/strong\u003e\u003c\/p\u003e","brand":"19TWELVE.Life","offers":[{"title":"Default Title","offer_id":51851123097912,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/blue_suede_zia_hat_smaller.png?v=1772598547"},{"product_id":"19twelve-removable-patch-snapback-grey-black","title":"19TWELVE Removable Patch Snapback (Grey \u0026 Black)","description":"\u003cp\u003e\u003cspan\u003e19TWELVE Removable Patch Snapback (Add on extra patches separately)\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSwitch your style anytime with our removable patch snapback. Featuring a premium rubber patch system with commercial-grade Velcro, this hat lets you easily swap between 3 interchangeable New Mexico-inspired designs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt with a structured crown and flat bill for a clean, everyday look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRemovable rubber patch (commercial-grade Velcro)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIncludes 3 interchangeable patches\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlat bill, structured fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable snapback\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOne size fits most\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRep it your way.\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"19TWELVE.Life","offers":[{"title":"Orale","offer_id":51918236123448,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"All Sick","offer_id":51918236156216,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Burque","offer_id":51918236188984,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/orale_hat_for_website_c5c13d21-ac20-4f31-8fcf-8b638961dc2f.png?v=1773979610"},{"product_id":"zia-tribal-snapback-black","title":"Zia Tribal Snapback-Black","description":"\u003cp\u003e\u003cspan\u003eZia Rubber Patch Snapback \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClean, bold, and built for comfort. This Flexfit snapback features a premium 3D rubber patch with a hand-stitched finish for a standout look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned with a stretch-fit band, it offers a comfortable fit—especially for larger head sizes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e3D rubber patch logo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlexfit stretch band\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOne size fits most\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStructured, flat bill\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEveryday wear with a strong New Mexico edge.\u003c\/span\u003e\u003c\/p\u003e","brand":"19TWELVE.Life","offers":[{"title":"Default Title","offer_id":51919118598456,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/Photoroom_20260319_224703.jpg?v=1773982431"},{"product_id":"ghost-pepper-glow-snapback-black","title":"Ghost Pepper Glow Snapback – Black","description":"\u003cp\u003e\u003cspan\u003eGhost Pepper Glow Snapback – Black\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBold by day, glowing by night. This black Flexfit snapback features a glow-in-the-dark rubber patch with a hand-stitched finish for a standout 3D look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt with a stretch-fit band for all-day comfort and a perfect fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGlow-in-the-dark logo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e3D rubber patch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHand-stitched detail\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlexfit stretch band\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOne size fits most\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA clean black staple with a hidden glow.\u003c\/span\u003e\u003c\/p\u003e","brand":"19TWELVE.Life","offers":[{"title":"Default Title","offer_id":51919150842168,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/Photoroom_20260319_222725.jpg?v=1773983177"},{"product_id":"raza-snapback","title":"Raza Snapback","description":"\u003cp\u003e\u003cspan\u003eRAZA Snapback – Black\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClean, bold, and built to represent. This black snapback features a premium rubber patch with a hand-stitched finish for a sharp 3D look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eComfortable fit with a classic structured design made for everyday wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e3D rubber patch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHand-stitched detail\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable snapback\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOne size fits most\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimple. Strong. Raza.\u003c\/span\u003e\u003c\/p\u003e","brand":"19TWELVE.Life","offers":[{"title":"Default Title","offer_id":51919297904952,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/Photoroom_20260319_221531.jpg?v=1773983311"},{"product_id":"upside-downm-snapback-pre-order","title":"UPside DowNM Snapback","description":"\u003cp\u003e\u003cstrong\u003eUPside DowNM Snapback \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eFlipped perspective. New Mexico state of mind.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe UPside DowNM snapback takes a bold approach—literally turning things upside down while keeping it rooted in the culture. Featuring raised front embroidery, the Zia symbol on the side, and a custom underbill pattern that speaks to the Southwest.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eAvailable in both colorways — camo\/black and black\/blue.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eStructured snapback (one size fits most)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRaised 3D embroidery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSide Zia symbol embroidery\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCustom printed underbill\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable snap closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium build quality\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"19TWELVE.Life","offers":[{"title":"Camouflage","offer_id":51990321398072,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/upside_down_camo_98ec16cb-f01c-4223-b160-f314ba868e0c.png?v=1774590113"},{"product_id":"abq-dukes-x-19twelve-straw-hat-vol-2-pre-order","title":"Abq Dukes x 19TWELVE Straw Hat Vol. 2","description":"\u003cdiv class=\"flex flex-col text-sm pb-25\"\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-2\" data-turn-id=\"request-WEB:56fcae53-e18f-4107-9d7a-7caa01ee8d76-0\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3\" dir=\"auto\" data-message-id=\"38314477-22cf-4821-b4ca-5b58eda60137\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-end=\"176\" data-start=\"137\"\u003e\u003cstrong data-end=\"176\" data-start=\"137\"\u003eDukes x 19TWELVE Straw Hat – Vol. 2\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"193\" data-start=\"178\"\u003eBack by demand.\u003c\/p\u003e\n\u003cp data-end=\"312\" data-start=\"195\"\u003eAfter Selling out  400+ units in our first week of Vol. 1, the Abq Dukes x 19TWELVE Straw Hat returns with a new chapter—\u003cstrong data-end=\"311\" data-start=\"301\"\u003eVol. 2\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"650\" data-start=\"314\"\u003eThis year’s version comes upgraded with a bold \u003cstrong data-end=\"392\" data-start=\"361\"\u003eembroidered ABQ Dukes patch\u003c\/strong\u003e stitched to the front, built to stand out while staying rooted in the culture. Under the brim, we took it further—featuring a custom print that blends the \u003cstrong data-end=\"623\" data-start=\"548\"\u003eAlbuquerque script, classic Dukes logos, and a detailed city street map\u003c\/strong\u003e layered in the background.\u003c\/p\u003e\n\u003cp data-end=\"793\" data-start=\"652\"\u003eThis isn’t just a hat—it’s a statement.\u003cbr data-end=\"694\" data-start=\"691\"\u003eIt represents where we’re from, the streets that raised us, and the city we carry everywhere we go.\u003c\/p\u003e\n\u003cp data-end=\"807\" data-start=\"795\"\u003e\u003cstrong data-end=\"807\" data-start=\"795\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1045\" data-start=\"808\"\u003e\n\u003cli data-end=\"844\" data-start=\"808\" data-section-id=\"15juso8\"\u003ePremium woven straw construction\u003c\/li\u003e\n\u003cli data-end=\"882\" data-start=\"845\" data-section-id=\"1fj0ph1\"\u003eEmbroidered ABQ Dukes front patch\u003c\/li\u003e\n\u003cli data-end=\"954\" data-start=\"883\" data-section-id=\"ugn00h\"\u003eCustom printed underbill featuring Albuquerque map + Dukes branding\u003c\/li\u003e\n\u003cli data-end=\"1002\" data-start=\"955\" data-section-id=\"elj1u5\"\u003eInner sweat band for a comfortable fit\u003c\/li\u003e\n\u003cli data-end=\"1045\" data-start=\"1003\" data-section-id=\"9bzjwq\"\u003eTwo colorways: \u003cstrong data-end=\"1033\" data-start=\"1020\"\u003eChocolate\u003c\/strong\u003e \u0026amp; \u003cstrong data-end=\"1045\" data-start=\"1036\"\u003eBlack\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1149\" data-start=\"1047\"\u003e\u003cb\u003eThese hats are \u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-end=\"1183\" data-start=\"1151\"\u003eOnce they’re gone, they’re gone.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1222\" data-start=\"1185\"\u003e\u003cstrong data-is-last-node=\"\" data-end=\"1222\" data-start=\"1185\"\u003eLock yours in today. Don’t sleep.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e","brand":"19TWELVE.Life","offers":[{"title":"Brown","offer_id":52212547780920,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":52212547813688,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/Photoroom_20260520_190543.jpg?v=1779325588"},{"product_id":"505-wool-snapback","title":"505 Wool Snapback","description":"\u003cp\u003e\u003cspan\u003eThe 505 is back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach hat features our 505 logo engraved on \u003c\/span\u003e\u003cspan\u003egenuine English bridle leather\u003c\/span\u003e\u003cspan\u003e. The leather is conditioned, sealed with a weatherproof finish, and \u003c\/span\u003e\u003cspan\u003ehand stitched\u003c\/span\u003e\u003cspan\u003e onto every cap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt on a \u003c\/span\u003e\u003cspan\u003eRichardson mid-profile wool cap\u003c\/span\u003e\u003cspan\u003e with a \u003c\/span\u003e\u003cspan\u003emesh back\u003c\/span\u003e\u003cspan\u003e for breathability. Structured fit up front, comfortable all day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in \u003c\/span\u003e\u003cspan\u003e3 colorways\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eGenuine English bridle leather patch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEngraved 505 logo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConditioned + weather-sealed leather\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHand stitched patch\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMid-profile Richardson wool cap\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMesh back\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSnapback (one size fits most)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"19TWELVE.Life","offers":[{"title":"Grey\/Black","offer_id":52269740065080,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Grey\/Cream\/Birch","offer_id":52269740097848,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Olive\/ Black","offer_id":52269981532472,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/files\/Photoroom_20260428_011724.jpg?v=1777360899"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/6164\/0000\/collections\/orale_hat_for_website.png?v=1773974954","url":"https:\/\/19twelve.life\/collections\/headwear.oembed","provider":"19TWELVE.Life","version":"1.0","type":"link"}