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19Twelve Clothing Co. was founded by Fred Franco, an Albuquerque-based artist whose roots run deep in The Land of Enchantment. Born and raised amidst the vibrant culture of the Southwest, Franco's art beautifully weaves together elements of his Hispanic heritage with the rich tapestry of New Mexican life. Inspired by the rugged beauty of his homeland, his work captures the essence of the desert, the warmth of its people, and the timeless traditions that define the region. With each piece of art, Franco invites viewers on a journey through the soul of the Southwest, celebrating its colors, its textures, and its enduring spirit.

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